The Story

Atoir manifests a ‘coup de foudre' mentality.

A ‘love at first sight’ enigma for visionary, unforgettable designs.

Atoir is a journey of refinement and growth, an exploration of elevated outfitting composed by the revered design prose of Cynthia Farchione.

Each collection blends architectural lines and simplicity with trend based items of diverse personality that ultimately form a cohesive range.

Atoir’s signature style is expressed not only through apparel but in every aspect of the label, within the campaign imagery, the styling and the show room experience. Each collection pursues a design narrative of vast interconnectedness with purposeful intent.

Cynthia’s ability to predict trends and form an anthology of articulate designs are well known in the industry and Atoir is the next step for her creative aspirations.

“Designing ranges and capsules of clothing that collectively embody a singular style form has always been my intention, to establish a recognisable composition but to also encapsulate change, its a contradictory affect where I walk a fine line between the familiar and the unexpected” says Cynthia.

“Atoir is that for me - it has an elevated, sophisticated aesthetic that takes on known aspects of my handwriting but also looks at unchartered realms in design - I never wanted to create anything ordinary and Atoir will offer my customers a new intrigue to follow.” Cynthia added.

With immediate international cut through - Atoir will influence a new wave of directional fashion around the world.